March 18–20, 2027
March 18 - 20
St. Louis, MO
7 Experts
600 Seats
The Conference
The greatest victories in healthcare are the ones no one ever sees. The heart attack that never happened. The burnout recognized before collapse. The disease addressed before it began.
You’ve seen how a health crisis ripples outward and disrupts everything. Families fracture. Finances collapse. Milestones get missed. These are losses we can’t predict or fully quantify.
“You Can’t Measure What You Prevent” is a challenge to rethink healthcare entirely. Shifting from “What’s Wrong?” to “What’s Not Right?”
This conference brings together pioneers in holistic and preventive care to transform the future of medicine through a proactive, root-cause approach to healing.
The Speakers

VIEW BIO

VIEW BIO

VIEW BIO

VIEW BIO
Barbara O’Neill in the News
A personal statement from Barbara O’Neill on her detainment in Qatar
“It was quickly determined that I had done nothing illegal.”
Hello Friends,
On Wednesday the 23 September at 9pm, I was relaxing in my hotel room in Doha, Qatar. I had just concluded an afternoon and evening of lectures there.
Just as I was getting into bed, there was a loud knock at my door. I walked over, opened the door and was confronted with approximately 8 men and a lady.
One man did the talking and announced he was from the CID. He demanded to know where my products were, and started to look through my luggage. When I questioned this, he said that he had a warrant and could do that.
There were a lot of harsh words said to me which were greatly upsetting. At one point there was a lot of loud shouting outside the room. I realized that it was my Middle East business partner they were yelling at, refusing her entry into my room. She was escorted to her room and locked in there.
The officer ordered me to dress and left me in the company of a female police officer. After changing out of my night clothes, I was escorted out of the hotel and placed in a car with a driver and the female police officer.
“Who was the man doing all the talking and in charge?” I asked her.
“He is the Captain,” was her response.
“Am I being taken to jail?” I asked.
“I don’t know,” came her reply.
It was about a 15 minute drive to the police station.
When we arrived at the police station, the interrogation became harsher with lots of allegations based on false media reports, and Wikipedia. I found it so horrible and I couldn’t stop crying.
“Why are you crying?” said the Captain. “We haven’t hurt you.”
“No one has ever treated me like this, and I have done nothing wrong,” was all I could say.
From then on, he softened his tone, and I was able to regain myself, and give answers.
“You are banned from health in Australia,” he accused.
“No, it is only one state in Australia,” I replied, “and there were no fines or charges laid against me at all. It was just a ruling by a government department, not law.” (You can read the facts of what happened to me in Australia in my husband Michael O’Neill’s book, Assassination of Barbara O’Neill (opens in a new tab).)
After a while the tone changed and it was decided that I would not be placed in a cell, but allowed to go back to my hotel and spend the night. I was thankful that the Captain had softened, and realized that he had been given incorrect information from outside Qatar. I am familiar with the vindictive nature of those that delight in having the truth suppressed.
I was told sternly that I had to be at the police station at 7am in the morning for further questioning, and that if I didn’t get there at 7am, it will be much worse for me.
I was taken back to my hotel room quite late and could not sleep. I think I may have fallen asleep for an hour.
At 7am I was at the police station with my team, and what a difference.
God graciously put it into the heart of a good man that had influence in Qatar to provide me with two lawyers.
I had some further questioning and was fingerprinted. The tone is very different now. I was scheduled to appear before the government prosecutor.
Eventually, I was taken to a room, and there was the head prosecutor, the two lawyers, a translator, and my Middle East partner. Their attitude was very nice. The questions were clear, and asked courteously. Just reasonable questions and non-accusatory.
I was asked on what authority I teach.
“I have been studying health for 50 years. It is my love and passion. I worked as a health director for various health and lifestyle retreats in Australia for 23 years,” was my response.
This seemed to impress them, and the interpreter remarked, “You are a genius.”
It was quickly determined that I had done nothing illegal. After this I was told that I was free to leave or continue to travel in Qatar.
“We have no problem with you sharing your experiences in health. If you return, just apply for a permit to lecture and all will be fine.”
The experience with the Qatar authorities after the first night was respectful, and their questions logical, so I was able to easily answer them. I understand the young Captain from the night before was acting on misinformation that he had received, and once he had heard the truth, he changed and I hold no malice to him at all.
My wonderful team then took me to the airport where I was put on a flight back to the United Arab Emirates.
I was very thankful to God, my Middle East partner and the people that organized and hosted me on the tour of Qatar. I have become used to attacks, as I know that what I teach conflicts with the big money corporations that only prosper in an environment of poor health.
I have received so many messages of love and goodwill. I would like to thank you all for that love, support and prayers from around the world. There are too many for me to reply personally, but I thank you from my heart.
May God bless you, and your health go from strength to strength.
With love and appreciation,
Barbara O’Neill
THE SCHEDULE
Linda Frisch & Exhibitors
Attendees Register and Receive Lanyards and Merchandise Bag
Everyone
Barbara O'Neill, Dr. Todd Frisch, Dr. Margaret Aranda, Selina Delangre
Functional Diagnostic Nutrition and Doctors Supplement Store
Everyone
Dr. Todd & Linda Frisch
Dr. Todd Frisch
30 Minutes
Barbara O'Neill
Dr. Caroline Leaf
75 Minutes
Linda Frisch
Barbara O'Neill
30 Minutes
Barbara O'Neill
Dr. Linzi Saigh-Larsen
Linda Frisch
Dr. Todd Frisch
Linda Frisch
30 Minutes
Barbara O'Neill
Dr. Margaret Aranda
75 Minutes
Barbara O'Neill
Selina Delangre
Barbara O'Neill
Dr. Todd Frisch
Dr. Todd Frisch
Dr. John Principe
30 Minutes
Barbara O'Neill
Barbara O'Neill
90 Minutes
Linda Frisch
Barbara O'Neill
Dr. Todd Frisch
Barbara O'Neill, Dr. Todd Frisch, Dr. Caroline Leaf, and others
Linda Frisch
THE EXPERIENCE
Hear directly from the experts and clinicians whose work is redefining what it means to be healthy. Talks with evidence-based insights you can act on immediately.
Nutrition, sleep, stress, toxins, hormones, gut health, mental clarity, and the science of prevention. The topics covered are the biggest ones impacting our health.
Every exhibitor at this event is here because we invited them. Each one offers something we believe in, and something worth your time to explore.
Hundreds of doctors, naturopaths, and health professionals in one room. The person next to you may be the most valuable connection you make this decade.
Each session is built to deliver. You'll leave with protocols, resources, and ideas you can bring back to your practice, or your life, on Monday morning.
Chesterfield is 30 minutes from downtown St. Louis, easy to reach from the airport, and surrounded by great food, shopping, and fun attractions.
HOTEL RESERVATIONS
DoubleTree by Hilton
16625 Swingley Ridge Road
Chesterfield, MO, 63017
The Venue
16625 Swingley Ridge Rd, Chesterfield, MO, 63017, US
WELCOME TO ST. LOUIS
Registration
Space is intentionally limited to 600 attendees.
March
4:00 – 7:00 PM · Included with every ticket
Meet speakers and fellow attendees the evening before
EXHIBITOR OPPORTUNITIES
The attendees at this conference are practitioners, educators, and health-conscious individuals who have already made the decision to invest in preventive medicine. They arrive curious, engaged, and ready to discover tools, products, and resources that align with that commitment.
WHO WE’RE LOOKING FOR
We curate our exhibitor floor with the same care we bring to our speaker lineup. We’re looking for brands and practitioners whose products, services, and values genuinely reinforce the mission of this event: preventive health, root-cause medicine, and empowering individuals to take ownership of their wellbeing. If that’s you, we’d love to have you in the room.
HOW TO APPLY
Submit the application below. We review all submissions within 1-3 business days and will reach out directly to approved exhibitors with next steps and a payment link. Spots are limited and filled on a rolling basis.
EXHIBITOR INVESTMENT
EXHIBITOR SCHEDULE
Spots are limited. Applications reviewed on a rolling basis.
View Exhibitor Terms and Conditions.
meet your host

Linda Frisch
Linda is the emcee of the conference, and host of all activities. If you have any questions, contact Linda and she'll help you.
Email: info@wtfwhytheface.com
Phone: 636.484.8444
We want everyone to enjoy this amazing event and if you are an out-of-towner, you'll want to arrive Wednesday to settle in and familiarize yourself with the hotel and venue.
Early registration opens at 4 pm Wednesday, March 17th. Each attendee will receive a name lanyard that will be their entrance to the event.
Each attendee will receive a merch bag that will have lots of goodies inside.
Five of our brilliant speakers are authors and will be signing books and you'll have an opportunity to meet them personally and snap a picture with your favorite author.
Vendors & Exhibitors will be open from 4 pm - 7 pm Wednesday.
Our SPONSORS will be doing a presentations on sight so you get a deeper understanding of why we've partnered with them and lift them up to both healthcare professionals and all health enthusiasts.
Our conference presentations start promptly at 8 am Thursday morning.
You're investing in a life-changing event and we wouldn't want you to miss a minute.
If you are local, registering Thursday morning is fine. Please arrive no later than 7:30 am.
No. Here are several options:
You can pack a lunch. There are many beautiful areas with the venue to enjoy your own lunch.
There is a wonderful restaurant on site (order straight from their menu - however, cannot take your own lunch in the restaurant).
Within a two mile radius, there are many amazing restaurants nearby if you want to go off-site. We are allowing 75 minutes for our lunch break.
Lambert International Airport (STL)
If you are traveling a distance and need to fly to save drive time, Lambert STL is our airport. Our venue is a 20 min Uber or Taxi ride.
Yes - 20 Hours - CE Pending.
We've applied to Missouri State Board of Examiners and will update as soon as we receive their approval.
FYI: Dr. Todd Frisch has never been denied CE approval and we do not anticipate any hiccups with this event being approved.
No. It's stadium seating, rather than tables, and you're free to sit wherever you'd like.
The ballroom is large and beautiful and every seat is a wonderful seat.
There will be 4 dropdown screens across the entire ballroom.
It is generous and caring people like you who make it possible for another who desperately needs to hear from these speakers but does not have the financial means to cover their ticket cost.
Please call, Linda Frisch (636) 484-8444. She will help and be very discerning with vetting the recipient.
If you have a heart to donate your time and energy, we may need help with early registration and ballroom door watchers checking name tags to make sure all attendees are a part of our group.
Please call Linda at (636) 484-8444 and add your name and phone number to our list of volunteers.
If you are looking for a fun get-away to break the winter blues... there are so many wonderful things to do in St. Louis and the surrounding area.
Why not make this adventure a mini-vacation. Bring the family. While you're learning how to take good care of your family's health, they can be out having a blast all day.
Reunite in the evening and enjoy a great dinner at one of our local restaurants while you share your day's adventure together.
We certainly welcome nursing infants up to six months.
This event would not be appropriate for young children.
Because our guests are investing their time, energy and finances into transforming their health, children would not have the bandwidth to endure long, focused presentations.
info@wtfwhytheface.com
(636) 484-8444
7200 Heartwood Trail
Manitowish Waters, WI 54545
© 2026 WTF? Why the Face. All Rights Reserved
HEALTH EDUCATOR, Speaker, AUTHOR
Barbara O’Neill is not just a remarkable health educator she is a person whose kindness, wisdom, and unwavering faith have touched so many lives.
Her passion for natural healing and her deep belief in the body’s ability to restore itself are rooted in her gratitude to God, and she has inspired countless people to take charge of their well-being while trusting in His divine design.
Many people have seen firsthand the dedication and love she pours into her work. Whether she’s sharing life-changing knowledge, offering guidance, or simply being a source of comfort and support, Barbara’s warmth and compassion shine through in everything she does. She believes that true healing comes not just from nature’s remedies but also from faith, prayer, and living in harmony with God’s principles.
To us, she is more than just a mentor to many—she is a loving and devoted family member who leads by example, always encouraging those around her to live with purpose, health, and gratitude. We are incredibly proud of the impact she has made and continue to be inspired by her unwavering commitment to helping others, always giving glory to God for the wisdom and strength to do so.
Her latest book, Sustain Me, is a testament to her lifelong mission of empowering people with practical, natural health solutions while honoring the Creator who designed the body to heal. In it, she shares invaluable insights on nutrition, detoxification, and holistic healing, reminding readers that true wellness comes from caring for both body and spirit. This book is yet another way Barbara continues to change lives.
restorative medicine expert, facial diagnostician, educator, author, speaker
For over four decades, Dr. Todd Frisch specialized in restorative medicine, nutrition, homeopathy, kinesiology, acupuncture, iridology, traditional Chinese medicine (TCM) and facial diagnosis in St. Louis, MO. Since retiring from private practice, he is on a mission to “Change the medical narrative from “what’s wrong” to “what’s not right?” He is dedicating these twilight years to sharing his time-tested clinical pearls with all those passionate about restoring this nation’s crumbling health.
As a young doctor, his passion to help chronically sick patients heal was unquenchable. What started as a challenge grew into an obsession for finding the missing links. Challenge/Obstacle #1: Finding answers within his natural/holistic belief system with fewer toxic treatments while searching for the underlying cause. Challenge/Obstacle #2: As unique and different a thumbprint is to every human, so is specialized treatment for restoring health. He believes every healthcare professional must gather the all the “diagnostic puzzle pieces” that make up the “unique health picture” of their patient/client to assist them in ReClaiming vibrant health.
Dr. Todd Frisch is a teacher, speaker and author. He is the Founder and Technical Advisor of SHAPE ReClaimed, a national wellness program that successfully addresses the underlying causes of disease to help patients/clients ReClaim their health. Together, with his wife Linda, they have authored the SHAPE ReClaimed Program Guidebook used by thousands upon thousands who choose SHAPE as their health transformation program and the Practitioner Training Guidebook for the healthcare professional.
In 2019 he published his first book with his daughter, WTF? Why the Face: A Practical Guide to Understanding Health & Personality Through Facial Diagnosis. His newest book, written with his wife: WTF2 Why the Face: When the Face Reveals, WHACHAGONNADO? is soon to be released in the spring of 2026. Based on decades of research and clinical experience, both WTF? Why the Face books teach the reader to understand, analyze, and communicate valuable information about one’s health and personality more effectively. His newest book provides WHACHAGONNADO? recommendations when you observe health weaknesses on the face. Early detection is critical for a long, healthy life.
Dr. Todd and his team recently closed a five-year contract with the Wounded Warrior Program USA and have launched FacialDX Non-Invasive Medical Screening (NIMS). This medical screening will increase early detection for TBI, PTSD, Depression and Despair. Eventually our software will include many other health conditions, thereby, providing early treatment before lifestyle diseases manifest themselves.
Dr. Todd holds a doctorate from Palmer College of Chiropractic, 2500 hours of post-grad training/study in Traditional Chinese Medicine, 750 hours in Nutrition, 80 hours in Iridology with Bernard Jensen, and is a Fellow of the Acupuncture Society of America and of the International Academy of Clinical Acupuncture. Formerly, Dr. Todd was the president of and lecturer for the American Chiropractic Association Council of Chiropractic Acupuncture (ACA CCA) and American Board of Chiropractic Acupuncture (ABCA). Dr. Todd has lectured for the ACA Board of Internal Disorders, ACA Council on Nutrition, Physica Energetics, Ortho Molecular and Heel, Inc. Dr. Todd is a speaker for Trinity School of Natural Health, the Missouri Chiropractic Physician’s Association’s (MCPA) license renewal program (where he received the 2013 Educator of the Year award), and annual SHAPE ReClaimed symposiums.
neuroscientist, pathologist, audiologist, author
Dr. Caroline Leaf is a world-renowned clinical and research neuroscientist, communication pathologist and audiologist, bestselling author, and leading expert in the science of mind-management, neuroplasticity, and emotional resilience.
With over 40 years of groundbreaking research, Dr. Leaf has become a trailblazer in understanding the intricate connection between the mind, thoughts, the brain, and behaviors—and how we can harness this knowledge to transform our lives. Dr. Leaf conducted pioneering research in neuroplasticity as early as the 1990s, focusing on traumatic brain injury, learning disabilities, cognitive decline related to neurological disorders, and trauma.
Dr. Leaf’s work focuses on the power of neuroplasticity, the mind’s ability to change and rewire itself, and how we can actively direct this process through practical, science-backed methods. Her 5-Step Neurocycle® formula has helped thousands of people take control of their mental, emotional, and physical well-being by rewiring toxic thought patterns, cultivating emotional resilience, and building lasting habits for success.
Physician, Educator, patient advocate
Dr. Margaret is a Stanford and USC-trained anesthesiologist and critical care physician, with a PhD in Forensic Science. She has served as an Attending Physician in the most demanding ICUs at the University of Pennsylvania — including the General Surgery/Traumatology ICU, Neuro ICU, and Cardiothoracic ICU — where she also sat on the Ethics Committee. She later served as Surgical ICU Director at UCLA’s West Los Angeles VA Medical Center, while serving on the IRB and Blood Transfusion Committees.
But Dr. Aranda’s greatest impact may be what she did when the system turned against her.
In 2022, she stood boldly at the steps of the California State Capitol in Sacramento to oppose AB 2098 — the so-called “Disinformation” bill. For daring to speak her truth, she was targeted by the California Medical Board. Instead of surrendering the charts of 3 patients without their permission, Dr. Aranda made a powerful choice: she walked away and stepped fully into freedom.
She became a Certified Tribal Practitioner licensed in all 50 states — and devoted herself to a higher calling: giving everyday people the power to protect themselves and their loved ones.
Today, Dr. Margaret Aranda is the passionate host of The Dr. Margaret Show on X Spaces, where she interviews courageous voices from around the world. She is the Co-Author of the groundbreaking I Do Not Consent™ Form and the author of the Hospital Survival Guide.
Her mission is crystal clear and deeply inspiring: to equip every one of you with real tools for informed consent, bodily autonomy, and the courage to say “No” when it matters most.
Whether you’re facing the ER with a bone sticking out of your arm, or the operating room, the PACU, the ICU, a Surgi-Center, or a nursing home — Dr. Aranda is here to show you exactly how to protect yourself and your family using the I Do Not Consent™ Form — a powerful document that works in any facility that uses electronic medical records.
Naturopath
Dr. Linzi Saigh-Larsen, ND, MSAc, CNS is a board-certified naturopathic doctor, and owner of Upper Peninsula Natural Wellness, where she helps patients across the country address the root causes of chronic health struggles through a holistic, faith-centered, and science-backed approach.
After overcoming her own significant health challenges–including severe anxiety, panic attacks, chronic fatigue, inflammation, gut dysfunction, weight and hormone imbalanc–Dr. Linzi became deeply passionate about helping others restore their health naturally by creating the conditions for healing within the body, mind, and spirit.
Known for her relatable teaching style and powerful transformational approach, Dr. Linzi combines traditional naturopathic principles, nutrition, nervous system regulation, lifestyle medicine, and personalized support systems to help patients achieve sustainable results. She is especially passionate about helping people struggling with weight resistance, inflammation, metabolic dysfunction, fatigue, and hormone imbalance reclaim their energy, confidence, and quality of life.
Dr. Linzi is a longtime SHAPE ReClaimed practitioner and is recognized for her work in guiding patients through lasting lifestyle transformation by focusing not only on food, but also mindset, stress physiology, accountability, and creating sustainable systems for health.
She is also the host of the weekly radio segment “Wellness Wednesday with Dr. Linzi,” on 99.1 WIKB .com, where she educates and inspires listeners on topics ranging from metabolism and gut health to emotional wellness, resilience, and faith.
Through her clinical work and educational content, Dr. Linzi’s mission is simple: to help people stop merely surviving and start truly thriving.
physician, educator, entrepreneur
founder & CEO, celtic sea salt
Selina DeLangre is the CEO of Celtic Ocean International Inc, home of Selina Naturally™ and the Celtic Sea Salt® Brand. Selina is also Publisher & Editorial Director of A Grain of Salt®, a quarterly publication that provides cutting edge information on all aspects of health & wellness guiding readers to make mindful choices towards a more holistic lifestyle.
Selina, now 50, has been a student of healthy living for nearly her entire life, creating a lifestyle centered around optimal well being. Her vision for the business has been to organize a similar environment which not only fosters innovation and creativity, but further provides the products and tools that empower others to make mindful choices in support of a healthy body, mind, spirit and planet.
The company was founded in 1976, as The Grain & Salt Society® and introduced the trademarked Celtic Sea Salt® Brand. In late 2007, the company re-launched under the brand name Selina Naturally™. Selina realized the Celtic Sea Salt® Brand could not solely represent the wide variety of products, and direction she envisioned. Selina Naturally™ was unveiled, immediately introducing two NEW product categories: the Portuguese and Hawaiian Sea Salts and the Herb Blends featuring the traditional Celtic Sea Salt® Brand salt.
Celtic Sea Salt® Brand salts harvested on the coast of Brittany, France are authentic, unprocessed whole salts from one of the most pristine coastal regions and certified by Europe’s Nature et Progrès to be free from pesticides, herbicides and harmful chemicals. Similarly, the Hawaiin and Portuguese salts utilize sustainable harvesting methods respective of their regions. These methods of harvesting the sea salts not only enhance flavor but maintain the integrity of the salts essential minerals vital to optimal health.
Selina Naturally™ has built its name, and reputation primarily through a grass root marketing strategy focused on intentional networking and building relationships with respected influencers within and beyond the health industry, such as established nutritionists, doctors, chefs and authors. As a result, many customers arrive through recommendation whether it be for culinary purposes, medical issues, or simply a desire to better their overall diet and lifestyle.
Selina Naturally™ products are available for purchase in stores across the U.S. such as Earth Fare, Whole Foods, Wild Oats, Ingles Supermarkets, and many independent natural food chains. In addition, products are available through direct to consumer sales via her online retail store and mail order catalog. The direct sales offer customers access to affiliate products such as organic and natural foods, cutting edge nutritional supplements, and earth and skin friendly bath & beauty products. This accesibilty and array of products lends to the companies mission to reach the growing global community and provide healthier options to their customers.
You Can’t Measure What You Prevent
Health Conference
Share a bit about your business and we’ll take it from there. Every application is reviewed personally within 1-3 business days. If it’s a great fit, you’ll receive a payment link to book your space.